2OR+BYYAT is a young, original and dynamic fashion brand based in Helsinki, Finland. The label is known for skillful unconventional cutting, poetic story of colours and inventive textures. Products are well made and a lot of attention is paid to details. The key factors of the 2OR+BYYAT philosophy are creativity in symbiosis with wearability. The clothes are eclectic but they stand the test of time; the designs are made to last. The highly acclaimed fashion brand was established in Helsinki, Finland, in 2002 by brand’s creative design director YAT. 2OR+BYYAT has two flagship stores in Helsinki.